Brand guidelines

How UElement looks, sounds and names things.

For our team, partners, resellers and the press. Use these rules wherever UElement appears in your work, from a co-branded proposal to a news story.

Get the brand kit Naming rules

Uranium, element 92 · The core mark

Voice & identity

The three lines we stand on.

Use these exact phrases. Do not rewrite, paraphrase or translate them without sign-off.

Master tagline

Sovereign DeepTech systems for Resilient Enterprises.

Our primary descriptor for corporate overviews, decks, the website header and official bios.

Motto

सशक्त · सक्षम · सुरक्षित

Strong · Capable · Protected. Appears under the logo and in our cultural identity.

Moral statement

No Plan B. No Planet B.

Our stance on repair over escape. For campaign moments, talks and the website, not for product sheets.

Origin line

Built in India, deployable anywhere.

How we describe where we come from. We serve customers across the Americas, UK and Europe, the Middle East and Africa, and JAPAC.

The mark

92, set in white on frosted glass.

The U in UElement stands for uranium, element 92. The numerals are the anchor of our identity. They are always white Montserrat, always on a frosted glass tile, and never replaced by a letter or glyph.

On dark groundsClear glass over Abyss or Enamel. The default.

Over the brand metalFor covers and event backdrops. The glass softens the gold behind it.

On light groundsUse the Ink-tinted glass so the white numerals keep their contrast.

Clear space and size

Keep clear space of half the tile's width on every side. Nothing else enters it.
Smallest size is 24 px on screen and 8 mm in print. Below that, use the UElement name in text.

Digital lockup

The website and apps pair the monogram with the name and motto. Use this lockup in navigation bars and footers only.

Four ways to break the mark

उ

Don't

Replace the numerals with the Devanagari उ or any other letter.

Don't

Recolour the numerals. They are white in every application.

Don't

Stretch, skew, rotate or outline the mark.

Don't

Drop the glass and set the numerals straight onto photos or patterns.

Colour

Deep enamel, warm paper, a little gold.

Most of a UElement page is dark enamel or warm paper. Gold is the accent and should never fill more than about a tenth of the space. Click any swatch to copy its hex code.

Enamel 55%Paper 35%Gold

Foundations

Grounds

Gold

Brand metal

A six-stop gold gradient at 118°.

Reserved for primary buttons, medals and status marks. Never use it as a section background or behind running text.

Contrast for text

Contrast ratios of text and ground pairs
Text on ground	Ratio	Use
Ink on Paper	15.1 : 1	Any text
Gold soft on Abyss	10.7 : 1	Any text
Gold ink on Paper	4.7 : 1	Body and up
Gold on Paper	2.3 : 1	Never for text

Typography

One working face, one voice for statements.

Onest does almost everything. Instrument Serif speaks only when we make a statement. Montserrat exists for the 92 mark and nothing else. All three are free on Google Fonts.

Onest · 400 to 700

Headlines, body, interface

Headlines at weight 500 with tight tracking. Body at 400. Labels and buttons at 560 to 600.

Quantum-safe migration for banks, one application at a time.

Instrument Serif · Regular

Statements and pull quotes

One serif line per section at most. Never for body copy, buttons or labels.

No Plan B. No Planet B.

Montserrat · SemiBold

The 92 mark only

Do not use Montserrat for headings or body text. Keeping it to the mark keeps the mark distinct.

अ

Noto Sans Devanagari · Medium

The motto and Hindi or Marathi copy

Pairs with Onest at the same visual weight. Set the motto with a little extra letter spacing.

Type scale
Style	Size on desktop	Line height	Sample
Display	96 px	0.98	Sovereign DeepTech
Heading 1	74 px	1.02	The UElement brand
Heading 2	52 px	1.06	What we believe
Heading 3	23 px	1.25	Proof over promises
Lede	20 px	1.6	Every engagement starts with a fixed-scope first step.
Body	17 px	1.6	We claim only what we can show.
Small	14.5 px	1.55	Wakad, Pune, Maharashtra 411057, India

Voice

Calm, specific and provable.

We write for CISOs, bank boards and engineers who have heard every promise before. The way to earn their attention is to be exact.

Claim only what you can show

WritePaid pilot with an insurer, covering one web application.

NotTrusted by India's leading financial institutions.

Name the risk without selling fear

WriteData encrypted today can be stored now and decrypted later. Migration takes years, so planning starts now.

NotQuantum computers will break your bank tomorrow.

Say what it does, plainly

WriteFinds every algorithm and key in an application and lists what must change.

NotA revolutionary, unhackable, next-generation security paradigm.

Label maturity honestly

WriteIn research. In pilot. Generally available.

NotCalling a prototype a platform, or a roadmap item a feature.

Naming

Write every name exactly as it appears here.

Our names use deliberate capital letters. Keep them, including in headings, slide titles and labels where the rest of the text is set in capitals.

Company: UElement, one word, capital U and E. The legal name is UElement Technologies Private Limited.Never: Uelement · U-Element · UELEMENT in running text · Unified Element
DeepTech: One word, capital D and T. Keep it prominent in anything that describes what we do.Never: Deeptech · deep tech · Deep-Tech
Internal codenames: Element and isotope names such as U92, U234 and U235 are for internal projects only. They never appear in proposals, decks, the website or press material.
Where we work: UElement serves customers globally. Describe our reach as global, never as a single region.

Quantum security

UElement AdviQ

Cryptographic discovery and post-quantum migration. Write the product as AdviQ, with a capital Q.

Enterprise platforms

MainSTAY

NexusThe enterprise digital fabric
VizorObservability, security and compliance
KayakEverything as a Service

Sovereign edge

MainSPAR

KalAMOSSovereign edge-AI OS
BoSC3Agentic command and control
NobisGRIDSelf-healing mesh

Brand kit and press

Using our brand in your work.

Request the brand kit

We send the kit on request so every partner gets the current version.

The 92 mark for dark and light grounds, as SVG and PNG
The UElement wordmark and digital lockup
Colour values for screen and print
Font names and links

Write to[email protected]

Partners, resellers and press

Ask us before placing our mark next to yours. Send the draft and we will review it.
Give the two marks equal height and keep the clear space around each.
Describe us with the master tagline, or as a DeepTech company from Pune, India.
Use product names exactly as listed above, and label pilots as pilots.

Legal name: UElement Technologies Private Limited
CIN: U63990PN2026PTC251047
Head office: Wakad, Pune, Maharashtra 411057, India
Website: www.uelement.co
Phone: +91 76206 90561

Let's talk

Building something that cannot fail? We'd like to hear about it.

Every engagement starts with a small, fixed-scope first step, so you can judge our work before you commit to more.

Talk to us Book a Demo

[email protected]Write to us about a project, a partnership or a role.+91 76206 90561Call us to talk it through

Wakad, Pune, Maharashtra 411057, IndiaWorking with customers globally